Senior Analyst, Performance Marketing

About the Role & Team

Performance Marketing is an internal cross-functional division within The Walt Disney Company (TWDC) Marketing team, leveraging developing and maturing ad technologies to achieve data-driven results within auction-based and addressable media platforms.

This role sits within the Performance Marketing Strategy & Operations team and partners closely with internal marketing teams, media agencies and performance marketing activation partners to drive value for a diverse portfolio of Disney brands. As a Senior Analyst, you will help shape audience, bidding, optimization, and measurement strategies that maximize media efficiency and effectiveness.

What You Will Do

• Work directly with the Performance Marketing Senior Team Lead to develop and execute performance marketing strategies for different brands under the Disney Enterprise
• Build and implement holistic, omni-platform audience data strategies leveraging first-party, second-party, and third-party data sources
• Build and implement auction bid, pacing, and optimization strategies to improve media performance
• Monitor campaign delivery, pacing, and budget utilization to maximize performance and efficiency
• Ensure campaign tracking, taxonomy, and operational standards are properly implemented across media platforms
• Support audience testing initiatives and performance experiments
• Interpret and share analyses and learnings from titles, data testing and performance marketing campaigns, translating findings into actionable recommendations
• Partner with Marketing Science and Media Agency teams to identify opportunities for improved marketing effectiveness
• Act as a primary point of coordination with agency activation teams

Required Qualifications & Skills

• Minimum of 5+ years of experience in advertising media (primarily digital), performance marketing, media analytics, or paid social/search/programmatic auction buying
• Experience working with digital advertising platforms such as Google Ads, Facebook/Instagram, Snapchat, TikTok, Reddit, Pinterest, DSPs (Google DV360, Trade Desk, Yahoo, Amazon), Innovid, LiveRamp, or similar technologies