Performance Marketing Manager

About the Role & Team

Performance Marketing is an internal cross-functional team within The Walt Disney Company (TWDC) Marketing team. The team leverages developing and maturing ad technologies to achieve data-driven results within auction-based and addressable media platforms, supporting other paid media and marketing efforts with insights, recommendations, and innovative marketing technologies.

The Performance Marketing division includes Marketing Technology and Marketing Science, as well as Marketing Strategy & Operations, Marketing Analytics, and Marketing Compliance.

This role sits within the Performance Marketing Strategy & Operations team and will partner closely with internal marketing teams, media agencies, and performance marketing activation partners to drive value for a diverse portfolio of Disney brands.

As a Performance Marketing Manager, you will help shape and execute audience, bidding, optimization, and measurement strategies that maximize media efficiency and effectiveness while contributing to the ongoing evolution of Disney's performance marketing capabilities.

What You Will Do

• Support the planning, execution, optimization, and analysis of performance marketing campaigns across the Disney enterprise
• Work alongside marketing, analytics, technology, agency partners, and platform vendors to ensure campaigns are strategically designed, operationally sound, and continuously optimized
• Build and implement holistic, omni-platform audience data strategy — inclusive of first-party, second-party, and third-party data
• Build and implement auction bid, pacing, and optimization strategies to improve media performance
• Proactively identify and interpret key media performance drivers, delivering insights to optimize spend and performance
• Manage ad buying platforms including Meta, Snapchat, TikTok, Google Ads, Google Campaign Manager 360, Search Ads 360, Google DV360, and The Trade Desk
• Implement ongoing test-and-learn cadence in partnership with Marketing Science and Marketing Analytics
• Interpret, analyze, and share learnings from titles, data testing, and performance marketing campaigns
• Work cross-functionally with multiple internal media and marketing teams and external media agencies
• Maintain day-to-day communication with media agency performance marketing activation teams

Ideal for a data-driven marketer who enjoys working at the intersection of audience strategy, media activation, analytics, and emerging advertising technologies.