Lead Analyst, Marketing Data Product

About the Role & Team

We are looking for a Lead Analyst, Marketing Data Product to join the Performance Marketing arm of The Walt Disney Company's Enterprise Media and Marketing team — an integrated, cross-functional team of marketers, software engineers, data scientists, and analysts who help execute highly data-driven marketing campaigns and tactics.

As a Lead Analyst, you will facilitate the delivery of the product roadmap, helping plan and execute the creation of innovative campaign planning tools, complex data science workflows, and elegant web applications that blend the art of advertising at Disney with the science of data-backed insights.

What You Will Do

• Maintain product roadmaps for a wide array of Performance Marketing tools; drive progress towards goals
• Live and breathe the team's data — be the subject matter expert and owner for the majority of performance marketing datasets
• Build and improve data pipelines alongside data engineering
• Conduct high-level product and project management: create and track initiatives, write and approve technical user stories, coordinate efforts between different groups
• Collaborate with software and data engineers to execute improvements to existing processes and tools
• Innovate and constantly refine how the team communicates data and insights to stakeholders
• Facilitate work with UX/UI teams on requirements for wireframes and design elements; translate functional requirements to software engineers
• Leverage AI and LLMs to build prototypes and tools in collaboration with the broader team

Required Qualifications & Skills

• Bachelor's and/or Master's degree in a relevant subject area, such as Computer Science or Business Analytics
• 7+ years of related work experience in Data Engineering/Analytics, Ad Tech/Media Analytics, or technical Product Management
• Advanced expertise with SQL
• Experience working with data visualization tools such as Tableau, Looker, or Power BI
• Experience with workflow tracking or project management tools (e.g., Airtable)
• Familiarity with data and software engineering processes and principles; loose knowledge of Python or similar scripting languages
• Knowledge of ad platforms, including Google Ads, Meta, Innovid, and DSPs (Google Display Video, The Trade Desk, Yahoo)
• Ability to manage multiple projects effectively and meet deadlines

Preferred Qualifications

• Knowledge of digital ad serving, tracking, and implementation
• Experience with Spark and big data processing technologies
• Experience building full-stack applications