Publicist

About the Role

The Publicist will generate maximum exposure for Universal Studio Group original projects with a focus on series showrunners, BTL, awards editorial, and talent relations. The series include scripted and unscripted television, co-productions, and podcasts. The position reports into a senior member of the Communications team for Universal Studio Group.

Responsibilities

• Under the leadership of supervisor, work with network and distribution partners to create and implement unique and strategic PR campaigns for assigned series.
• Support studio PR leads on priority projects, including identifying press opportunities for below-the-line creatives, showrunners, and executive producers.
• Service daily media requests.
• Coordinate appearances for electronic interviews, photo and video shoots, as well as industry and press events.
• Contribute to award strategy campaigns for assigned series.
• Position series for awards consideration with key press and industry influencers.
• Provide talent and executive producers with media training as needed.
• Serve as a talent relations liaison for the studio, which includes talent logistics for awards, booking hair, make and cars, start of production gifts, booking studio panels, assembling itineraries, etc.
• Maintain budget trackers for assigned projects.
• Work with talent representatives to organize logistics for festivals, awards shows, etc.
• Monitor competitive environment via daily review of competitive/industry news and podcasts.
• Monitor and pull press coverage of assigned show titles.
• Identify and share press clippings about industry business news.
• Work with network and distribution partners to help plan press events (junkets, red carpets, press screenings, panels, speaking opportunities, etc.)
• Collaborate with the marketing team on awards campaigns, including gathering assets for microsite, various ads, panels, etc.
• Collaborate with Corp Comms on executive opportunities and studio announcements and initiatives.
• Develop and maintain relations with key press (long lead magazines, weeklies, trade publications, major dailies, blogs, and other digital outlets).
• Support supervisor in crafting strategies around projects, including series, library titles, and overall deals.
• Create and update team documents.
• Copy editing written materials.
• Be willing to step in and help colleagues and the team whenever needed.

Basic Requirements

• Bachelor's Degree.
• 3+ years of entertainment publicity experience, preferably at a studio.

Desired Characteristics

• Knowledge of pitching, booking, and covering national and local media interviews.
• Have established relationships with the Television Press, Trade, Awards and Guild Press.
• Exhibit strong interpersonal and presentation skills.
• Willingness to learn.
• Self-motivated and a self-starter.
• Ability to work both independently and with a team.
• Ability to juggle and meet numerous deadlines and identify press opportunities.
• Proactive master multi-tasker and creative/strategic thinker.
• Open to feedback.
• Exhibit strong external and internal communication skills.
• Experience working on scripted and/or unscripted series.
• Superior organization and creative skills.
• Strong written and verbal communications skills.

Schedule & Pay

• Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of four days per week.
• This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.
• Salary range: $65,000 - $80,000.