Director, Performance Marketing, Programmatic + Search

About the Role

NBCUniversal is looking for a dynamic, data-driven Director, Performance Marketing, Programmatic + Search to join the Growth Marketing organization. You will lead the Programmatic + Search team in planning and executing strategies, leading an in-house team of performance marketing experts, and delivering strong results for the Peacock business.

You will lead Programmatic + Search strategy, investment, and platform partnerships across Peacock and the broader Performance Marketing organization, executing the vision for how these channels drive incremental growth and engagement.

What You'll Do

• Own Programmatic + Search strategy and execution across platforms including Google, Amazon, and others
• Lead day-to-day management of partner relationships with Programmatic platforms, ensuring partners deliver against Peacock business goals and drive innovation
• Partner with Performance Planning and Paid Social teams to develop efficient media plans for Standalone and Always On performance campaigns
• Lead and manage a high-performing team of Performance marketing experts; develop the team via regular feedback, career guidance, and leadership
• Collaborate with cross-functional teams (Media Analytics, Finance, Data Strategy) to ensure alignment of business objectives and effective measurement solutions
• Oversee the Learning Agenda and testing roadmap, translating performance data and experimentation into clear strategic recommendations for senior leadership
• Guide overall MarTech and data strategy to activate best-in-class tech solutions and emerging technologies

Requirements

• 8+ years of experience in Performance Marketing with deep Programmatic + Search expertise
• Strong Programmatic platform and AdTech knowledge (Google, Amazon, and others)
• Strong analytical skills and demonstrated ability to connect data, strategy, and storytelling
• Experience leading teams and developing high-performing talent
• Familiarity with testing methodologies and experimental design
• Experience working with MMM and MTA measurement and planning solutions
• Strong project management and prioritization skills

Preferred

• Experience with DCO solutions, campaign automation tools, and AI-powered workflows
• Experience operating in a fast-paced streaming or D2C environment

Schedule & Pay

Hybrid — minimum four days per week in office.

Salary range: $140,000–$175,000 (bonus and long-term incentive eligible)